The world is changing fast and what was useful yesterday may not be useful in the future, before the
innovative coming of the internet era, many practices changed which means that the
manner of business operation had to change too as a way of adaptation.
In memory lane, the exchange of letters was one of the fastest means of communication sent through post offices. Sometimes it will take days, months, and years before a reply letter comes to the sender or when the recipient receives it. Some letters didn’t make it on the voyage and it created a gap in communication. Technology brought innovative changes with email which delivers messages within a few seconds, business deals are concluded within a fast email communication no matter the distance.
Aside from business, social media has been a product of the internet and technology making social life to be easy. People can have friends in other cities, states and countries without being physically present in such locations. People can easily receive direct messages in the form of chats just through the social media accounts created including using them to share things about themselves and life experiences.
In telecommunications, people used landed phones to call each other in the past which the landed phone
cannot be carried about. Innovation created portable phones that could be carried around everywhere
while properly inserted in a pocket, or bag or carried about handy. In the first rollout of the handset, people could only call, receive and reply to messages but innovation birthed smartphones which introduced Android and iPhones that carried more features.
In the past, documents were usually typed and printed before they could be sent. Now documents can be
prepared and sent out in soft copies without necessarily attracting printing of the said document or letter.
What do the changes mean for business? The changes are good news for businesses as the traditional way of doing business is been replaced with modern means of business operation as fashioned by technology and the internet. The traditional way of doing business allows business owners to have access to limited markets or customers within their location but technologically equipped businesses have access to national and global
markets. What does it mean? Of course, the answer is more money for the business owner, and shareholders and tax payment for the government to provide social amenities and infrastructures.
The fast changes in the world especially in the 21st century mean that every business needs to have a touch of technology or internet presence. In doing that, there are necessary tools that will help businesses to unlock many things for their success. The following tools are considered necessary:
Website: Every profit and not-for-profit business needs a website. It will help to detail what the business is into, contacts like a phone number or email address, mission, the vision of the business, satisfied clients
testimonies, partners, key management and many more depending on the business size. People selling
clothes, cosmetics, food and houses, equipment and other products can take pictures of them and
upload them on their website with the price tags. It can also be automated for the customer to pay directly and have the product delivered. People conduct searches every day and those with websites have convincing power over those without a website. If you need a website for your business or NGO, Silvercloud Media Limited can create it for you in line with helping you gain competitive advantage. The power of a website is that it speaks for a business or not-for-profit business when the owners are not there. Customers have a mental image of what the organization is into and how their products and services can solve their problems. A website helps to paint a picture in their mind and trigger them to make a purchase, contact the organization for more information or generate leads that will be nurtured into sales. Get a website and take advantage of the uniqueness it offers.
Graphics: In the past, there was only a hard copy type of graphics printed but recently the use of soft copy of graphic designs can help in online marketing. Every business needs to have a graphic design detailing a few things about their product or services and a call to action side of it which can be a phone number to call, email, or location to visit. You will use the design as your profile picture, content creation for your business, social media updates and printing it for flier distribution.
Social Media Pages: You need to create social media pages for your business. There are many social
media apps such as Facebook, X formerly Twitter, Instagram, TikTok, Linkedln and many more. They have millions of users which means your business can be positioned for millions of users to see it and patronize you. Recently a social media called Thread was launched and it has gathered millions of users after few days of launching it. It is either you create a business page or you use your profile to talk about your
business. Sometimes people also want to see your business page and details about your business, your
profile may not be enough. Business should be treated as a business. Your social media pages will
direct customers on how to get your product and services. They can send a direct message to your inbox,
contact you through WhatsApp, visit your website or send an email.
Digital Marketing: Digital marketing entails the digital promotion of your business to reach millions of
people on the Internet. Digital marketing is a disruptor of traditional advertisements like radio jingles,
television adverts, newspaper commercials and sharing physical fliers now targets people using the internet. A reputable media company like Silvercloud Media Limited will help you in digital marketing by deploying social media management of your business pages, running ads, increasing your fast discovery through search engine optimization and lots more to attract leads and sales for your business.
Mobile App: Some businesses will need a mobile app to make their business very unique and well-packaged. Customers can easily go to your business app as they log into their social media accounts
and place orders for your products and services. Businesses in e-commerce, hospitality, transportation,
energy etc will need mobile apps to scale their business operation into a full or partial technology-enabled business.
Online Search presence: Investing in online search presence will help your business in fast discovery when a customer searches for a product or service that your business addresses. When launching your business you can contact media firms like Silvercloud Media Limited to help you make your business carry a touch of online presence through advert/ promotional video, biography/Public relation services, your press release, new product/service launch and advice you on increasing search discovery in line with giving you the online presence.
Invest in branding: Branding your business comes with logo designs, company colour, employee
uniforms like branded t-shirts and caps, decorating your office or business stand to reflect an identity and telling a story that will enable customers to think about your products and services first before that of a
competitor. Sometimes your brand can influence the buying decision of your customers when in need of the product or services you offer. Remember that you have competitors and customers should think about your business first before the competitor. Silvercloud Media Limited helps businesses with branding, businesses that have deployed the mentioned tech tools have invested in technology and are already prepared for the future.