Coca-Cola also known as Coke is a popular soft drink that originated in the United States and is sold in over one hundred and ninety-nine countries in the world.
Coca-Cola was created towards the end of the 19th century by John Pemberton in Atlanta Georgia United States but in 1888, he sold the ownership right of his invention to Griggs Candler who is a business tycoon.
The business acumen of Griggs Candler enabled him to deploy laudable marketing strategies that enabled Coca-Cola to rise as a powerful soft drink in the world starting from the 20th century.
Most wealthy men in the world entertain their guests with Coca- Cola for example Warren Buffet who is a successful investor in the world has been seen consuming Coca-Cola and bringing the soft drink out from the refrigerator to entertain guests in his office.
In Nigeria, Nigeria Bottling Company also known as NBC is the franchise bottler of Coca-Cola in Nigeria and the brand has performed credibly well in the Nigerian market with lots of returning consumers that enjoy the product.
In hot weather, most people who enjoy soft drinks usually choose the brand first among others and hawkers of soft drinks position themselves strategically in junctions and places with traffic congestion where they sell bottles of Coca-Cola.
In primary schools, secondary schools and higher institutions of learning, students are usually sighted consuming Coca-Cola with snacks as their afternoon lunch break.
The demand and market acceptance of the brand are equally seen in the high consumption of it at Motor Parks where passengers tend to buy it while waiting for their vehicle to be full to the brim before the driver starts their journey.
People share the products at events such as birthdays, weddings, funerals, hangouts, outings, campaigns and other events where the product is ordered for consumption alongside snacks or Jollof rice.
Coca-Cola comes in different packages according to the preference of the consumer. It is seen in big and small bottles and marketers identify the ones that move faster in their area based on popular demand.
Those who prefer to buy and consume it later at their choice locations usually buy a canned bottle of Coca-Cola which comes in two forms of plastic bottles and another different canned package that is neither plastic nor breakable bottle.
Coca-Cola is a publicly traded company and listed in the New York Stock Exchange (NYSE) since 1919 under the ticker symbol KO.
Some consumers of the products also own stocks of the Coca-Cola Company showing further their love and high trust in the brand.